NEDERLANDER CONCERTS NAMED EXCLUSIVE PROMOTER FOR THE BACKYARD
Inaugural Season Will Include Sad Summer Festival, Los Lonely Boys & Los Lobos, and Julieta Venegas, With More to Come
Nederlander Concerts announces a partnership with The Backyard, Sacramento’s new outdoor venue located behind the Rock & Brews complex at Cal Expo, as the exclusive booking agent, producer, and promoter. On tap for the inaugural season are emo traveling festival tour Sad Summer Festival (July 12), Latin rock band Los Lobos co-headlining with “Texican Rock & Roll” trio Los Lonely Boys (August 9) and Latin pop star Julieta Venegas (September 20), with more to come throughout the season.
“Nederlander Concerts is excited to partner with The Backyard,” said Rena Wasserman, Senior Vice President of Production and Operations for Nederlander Concerts. “We’ve worked extensively in Sacramento and have a history of successfully appealing to the local residents with a diverse roster of talent. That, along with The Backyard’s ideal location behind Rock & Brews, make it a great venue for the shows we have planned.”
“We are thrilled to have this partnership with Nederlander Concerts,” said Chris Healey, General Manager for The Backyard. “We are very familiar with the organization and welcome their expertise in booking great artists at The Backyard.”
The agreement between Nederlander Concerts and The Backyard aims to raise and enhance the profile of live music in the Sacramento area. With a capacity of 3,500+, the venue offers flexible general admission and seated configurations, an intimate open-air experience amongst the stars and trees, and on-site parking.
2024 SEASON:
Sad Summer Festival, July 12
Sad Summer Festival is excited to announce their 2024 lineup today as the event looks to celebrate its 5-Year anniversary. This year includes a return to Sacramento, this time at the new venue, The Backyard. Originally launched in 2019 by some of the artists and industry folks lamenting the loss of the long-running Vans Warped Tour, Sad Summer was the first major event to emerge in the wake of Vans Warped Tour’s end. Initially serving as a way for the community to continue to come together, Sad Summer has grown significantly each year becoming a scene staple and contributing to its reemergence over the past four years. The nationwide run features festival founders Mayday Parade and The Maine along with The Wonder Years, We The Kings, Real Friends, Knuckle Puck, & Daisy Grenade on all dates. The Backyard show will also feature support coming from The Summer Set and Like Roses.
Unlike most major festivals that feature multiple stages and hundreds of bands each day, Sad Summer opted to create a more intimate experience with one stage and a smaller curated lineup each year. This intentional decision eliminates any competition and the need to decide which act you are going to watch, while simultaneously providing the smaller acts on the bill a real chance to be seen and heard. In addition, festival co-founders Mike Marquis, Josh Terry, and Tim Kirch, made it a goal with Sad Summer to create an environment that is inclusive and independent. This conscious choice has been well-received making them one of Pollstar’s “Top Grossing Tours of 2021” and seeing overall attendance nearly doubling in the last four years.
Another important theme of Sad Summer is its ongoing commitment to non-profit partnerships and involvement. As they look to celebrate their fifth-year anniversary in 2024, the festival will continue to build upon their dedication to giving exposure and access to a variety of causes the artists, founders, and community are passionate about. This year fans can expect to learn more about previously involved non-profits like HeadCount and Reverb, as well as learn about Sad Summer’s new partnership with Calling All Crows among others. Each organization will have an on-site presence, providing education and resources.
Tickets are available via Ticketmaster, Friday, March 8, 10AM
Los Lobos-Los Lonely Boys, August 9
Get ready to experience an electrifying fusion of musical talent as two legendary bands, Los Lobos and Los Lonely Boys, come together at the new Sacramento venue The Backyard as part of their unforgettable co-headlining tour, aptly titled "The Brotherhood Tour." Joining them as support is the dynamic group Son Rompe Pera. This tour promises to be a celebration of culture, camaraderie, and the unifying power of music. Audiences can expect an evening filled with passionate performances, infectious rhythms, and moments that resonate long after the final note is played.
Tickets are available via Ticketmaster, Friday, March 8, 10AM.
Julieta Venegas. September 20
Platinum-selling, Grammy-winning Mexican music icon Julieta Venegas is confirmed to perform at The Backyard this September.
Currently touring to promote her new album “Tu Historia,” Julieta has graced the biggest stages and festivals worldwide and has been recognized with gold and platinum-selling albums in Mexico, USA, Italy, Argentina, Brazil and Spain. Over her vast career, Julieta has earned two Grammy® Awards and 12 Latin Grammy® Awards, as well as two Billboard Music Awards, and seven MTV Awards, among a great many others. And her greatest hits “Lento,” “Limón y Sal,” “Me Voy,” and “Andar Conmigo,” have become anthems for an entire generation and are still relevant today among young audiences, who can identify with her authentic messaging. She continues to thrive with more than 15 million monthly listeners on Spotify. Julieta also has a number of strong collaborations with artists such as Tainy and Bad Bunny (with whom she won the Latin Grammy for Best Reggaeton Performance), Sen Senra, Dom La Nena, and No Te Va a Gustar, among others.
Tickets are available via Ticketmaster, Friday, March 1, 10AM
More shows to be announced…